From Russia to The big apple: A singular Founder’s Journey
Mariya Nurislamova emigrated to Big apple from Perm, Russia. Her fascination with fragrance started early — she recollects that, inside the Soviet Union, her spouse and children’s restricted scent possibilities produced the main come across using a French perfume feel just like a "surreal, decadent" instant that ignited her vision for combining scent with flexibility and discovery
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Armed having a B.S. in Mathematics and Computer Science from Perm Condition Complex College and a BBA in Advertising Management from Baruch Higher education (Zicklin University of Organization), she blended analytical considering with creative business technique
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Serial Entrepreneurship & Building Scentbird
Just before founding Scentbird in 2013, Mariya co-Started Neuvey, an IT and marketing and advertising company, and Missionelle, a Ladies-targeted on line Market. She also co-designed Beta 7 days, a networking conference for tech business owners
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The Start and Rise of Scentbird
Together with co-founders Sergey Gusev, Andrei Rebrov, and Rachel 10 Brink, Mariya released Scentbird in early 2013, transforming perfume discovery which has a membership design which offers users a 30-day sample of luxury and niche fragrances for around $fifteen per month
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In 2018, Scentbird lifted a Series A spherical of $18.6 million, led by Goodwater Funds and supported by Y Combinator and Some others. At that time, the business had grown from just 400 to around 250,000 subscribers and had expanded its merchandise line to incorporate a lot more particular treatment and residential fragrance choices
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Expansion, Rebrand, and Innovation
Underneath Mariya’s Management, Scentbird has continued to evolve. In 2022, the model underwent A serious rebrand — unveiling a smooth, modern id, growing its choice to include candles, launching eco-conscious strains like Sanctuary in aid of endangered species, and broadening its Global arrive at, including Canadian expansion
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The organization now delivers around 600 designer and niche fragrances, and strategic initiatives such as a collaboration with Saks permit subscribers to buy total-measurement bottles instantly via a co-branded encounter
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Neighborhood-Pushed Engagement and Recognition
Scentbird’s initial-at any time Electronic Fragrance Awards in 2024 showcased Mariya’s eyesight for blending tradition with modern day electronic engagement. The awards highlighted purchaser developments by way of facts-informed classes like Fragrance Influencer with the Year, Increasing Star, and Leading New Launch, and reached countless hundreds globally by using Reside streaming mariya nurislamova
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Entrepreneurial Perspective & Funding Insights
Mariya has spoken candidly with regards to the issues of early fundraising. She described bootstrapping Scentbird for practically a yr just before securing $40,000 from the Entrepreneurs Roundtable Accelerator in NYC, which paved the way in which for any $one hundred,000 angel financial commitment right after Scentbird commenced gaining traction
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Ventures Over and above Fragrance
Her entrepreneurial spirit extends into multiple models. In addition to Scentbird, Mariya co-founded:
Deck of Scarlet (2016): a customizable make-up subscription services.
Confessions of a Rebel, Goodhabit, and Sanctuary: brand names under the Scentbird umbrella focusing on crowdsourced fragrance, blue-gentle skincare, and conservation-focused fragrance, respectively
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She also serves as CEO of Drift, a car-freshener membership support obtained in 2022, demonstrating her abilities in scaling e-commerce and subscription designs throughout verticals
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Controversy & Manufacturer Separation
Even though Mariya is celebrated for her organization acumen, she has also drawn scrutiny for her spiritual and esoteric material—masking topics like meditation, chakras, and alternate fact theories—which some prospects observed controversial. She maintains that her personalized beliefs remain separate from Scentbird’s operations
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Legacy & Management
Mariya’s Management has reworked Scentbird from a distinct segment startup into The most revolutionary fragrance subscription companies. As a result of her info-driven, client-centric strategy, she has built luxurious fragrance exploration available, personalized, and sustainable.